Wednesday, 25 January 2012

Mood Board

We carried out a market research in order to better understand our target audiences' interests. Me and my group started off asking friends and family about food that they enjoy eating, music they like, and brands they like, etc. Then we searched images on the Internet and used Photoshop to make a collage of the images.
Throughout the process, we identified our target audience which is people around 15-30 years old, mostly male. 
Here's our mood board:

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