Sky

In this lesson, we had been doing research on the target audience for our psycho thriller. We investigated television audiences for channels like Sky Media. They provide different channels for example like Sky Sports, Sky Movies and Sky News, etc for different groups of audience. The most interesting part that we looked at was the page about Sky Movies HD Crime and Thrillers.


Sky describes its thriller / crime channel in this way: 'This is a channel dedicated to intrigue, murder and suspense. From whodunits to gritty noirs and gangster sagas, this channel is all about edge-of- the-seat plot twists and gripping tales of the underworld. Full of mystery, murder and tension, its always worth investigating.'


It shows that the channel attracts young audience, about 34% of viewers are 16-34 years old, which is the group of people that we are targeting.