Thursday 1 March 2012

Shifty

Me and my group mate looked at one low-budget London film as a case study when researching distributors : Shifty - produced by Rory Aitken and Ben Pugh
Trailer: here

Shifty is a British urban thriller. Set on the outskirts of London, it follows themes of friendship and loyalty over the course of 24 hours in the life of a young drug dealer, the charismatic "Shifty", who is based on the original Shifty from Leicester.

Metrodome is the distributor that picked up Shifty for release in the UK. There's a lot of urban films made, films like Kidulthood, Adulthood, Bullet Boy. Shifty is a film that evole around drug-dealing, police, but really at the heart of it, it's about two friends getting back together after a long time and really for a movie to effect you and get inside you and really make you think, it's not just about anecdotes, some stories that you've heard, it has to be about two characters or more, really interacting with each other and growing throughout the film and this might be one of the true secrets of Shifty's success, is that it's just got a wonderful story at the heart of it although it is obviously quite an urban genre film. 

As Jezz Vernon, the head of marketing at Metrodome said " I think one of the most important things we want to say in these screenings is that cinema can be about so much more than Spiderman and Star Wars and Hollywood blockbusters, there is some really fantastic cinema being made in Britain today and I think Shifty is a fantastic example of that."

We realised that it doesn't have to be set in London, it doesn't have to be about high-flying culture, it can be set in places you're from, the people in the movie can be the kind of people you know and the kind of stories that the movie focuses on could be familiar to you so we really hope in these screenings that you get an idea of how diverse cinema can be, and you can really enjoy film that comes from right here in the UK, it doesn't have to be an American view of the world.

Here are some of the films that Metrodome distributed : 




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